Italy: Advertising Spend in Steep Decline Across All Media in 2009 – Digital Signage Constant
According to Nielsen, advertising expenditure across all Italian media declined by -13.9% in 2009.
Postering (-25.4%) suffered the biggest decline, followed by press (-21.6%), television (-10.2%), radio (-7.7%) and cinema (-4.4%).
During the same period, Internet grew by +5.1% and Out of Home TV (+0.2%) remained flat.
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