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Platt Retail Institute

Russia: IMTV Targets 4,000 Screens by November and Partners with Alioscopy

10 February 2010 11 h 46 min

IMTVmallde DOOH operator IMTV has announced the launch of a new 1,000 screen network located in Auchan City and Capitoliy shopping malls in Moscow, as well as the roll out of a 600 screen service in the free shuttle buses run by Mega (Ikea).

The Russian company also expects to deploy screens in the Victoria retail chain and in additional Auchan hypermarkets within the next few months.

With these new deployments, Captivate Media, IMTV networks’ flagship brand, should grow by May 2010 to 2,200 monitors and by November 2010 to 4,000 screens.

IMTV has also started a partnership with French auto-stereoscopic 3D systems provider Alioscopy for the roll out of a “high standard” network. Precise plans have yet to be revealed.

Categories : 3D, Ad-network, Ad-sales, Bus, Mall, Russia, Supermarket

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