Slovenia: Sierra Wireless and Prumaro Equip Ljubljana City Buses and Kiosks with Interactive Digital Signage Network
15 February 2010 20 h 01 min2 Comments
Sierra Wireless and Prumaro d.o.o., in coordination with local integrator Telos d.o.o., have announced the deployment of Prumaro’s GEM interactive multimedia system in 128 public buses and 64 kiosks throughout Ljubljana.
The GEM interactive digital signage application, powered by Sierra Wireless’ AirLink™ Pinpoint X mobile communications gateway with embedded ALEOS™ intelligence and Mobitel’s 3G broadband network, provides advertisers the ability to present localized and timely promotional content in real-time to transit passengers and pedestrians.
The GPS receiver integrated within the AirLink PinPoint X enables Prumaro to know the location of their signs at all times and allows the content to be relevant based on the location of the vehicle or kiosk.
Passengers and pedestrians can also interact with the targeted display system directly or via SMS to vote, play games, win prizes, complete surveys and more.
“We have been perfecting our out-of-home digital signage system for years, said Tomaz Kerin,” CDO of Prumaro’s GEM Interactive®. “With the advancements in cellular broadband and intelligent devices like the PinPoint X, we are able to progress digital multimedia signage even further.”
Categories : Ad-network, Bus, Marketing Network, Service network, Slovenia
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