Belgian multiplex chain Kinepolis is currently deploying digital signage installations throughout its European cinemas.

Over 360 players supplied by fellow Belgian company dZine have already been fitted. More will follow during the course of the year.

The installations serve three main objectives:

- showing film trailers and other commercial messages, replacing paper posters

- showing information about services to customers

- showing marketing messages in sales areas (merchandising, sweets etc…)

Created in 1997, Kinepolis operates 23 cinemas in Europe, mainly in Belgium (11 multiplexes) and in France (7).

See photos of the installations here.