Trois Prime, which operates a digital signage network in the waiting rooms of 1,050 doctor’s clinics in France, is planning to double its coverage by 2012.

The half-way stage should be reached by the end of the first semester 2010, by which time the company will have deployed two new networks, each covering 200 clinics.

Launched in 2005, Trois Prime has historically been present among cardiologists and rheumatologists. Later, they expanded to include lung specialists, ophtalmologists, gynaecologists and endocrinologists; i.e. specialities where there is intense competition between laboratories and the need to differentiate is important.

The company is now also starting to reach general practitioners.