Premier Retail Networks, Inc. (PRN) has appointed Cathy Stauffer as executive vice president of market development.

Most recently, Stauffer owned Cathy Stauffer Consulting, advising senior executives on strategic brand positioning, retail and consumer strategies and implementations, and connecting technology with strong retail and consumer demand.

Previously, she was senior vice president/CMO for Gateway Computers, and before that, president of Good Guys, a consumer electronics specialty retailer. Over the course of her tenure at Good Guys, she also served as executive vice president, merchandising and senior vice president of marketing.