Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, today announced that The Nielsen Company will offer complete, on-going measurement for the Samsung PROM digital out-of-home networks.

Samsung PROM, that uses TruMedia Technologies’ solution, is an integrated content-management solution for digital signage that allows users to change contents in real-time based on measured audience characteristics such as size and demographics.  Samsung will directly feed audience measurement data to Nielsen for use in its On Location reports.

“TruMedia has worked with Samsung over the past two years on embedded measurement solutions with direct interfaces to leading services, like Nielsen On Location,” said Moti Gura, CEO of TruMedia Inc.  “We are excited to see that the DOOH industry is adapting to our approach.”