Target In, a new ad-sales agency aggregating digital signage networks in Benelux has just been launched (NB – the site goes online next week). It starts off with 7,000 screens in Belgium and 25,000 screens in the Netherlands, installed in fitness centres, retail outlets, bars & restaurants, motorway service stations, entertainment centres etc…

The first campaign will be to launch a new range – Dove Men+Care (Unilever), in collaboration with Kinetic and Mindshare. Spots showing the new range of “shower-gel products for men” will be shown on screens in Passage Fitness First centres in Belgium and Luxembourg.

The digital campaign will be accompanied by a one-year sales promotion campaign – shower-gel dispensers in the men’s changing rooms will be branded Dove Men+Care, and those in the ladies’ changing rooms will be branded Dove Go Fresh & Dove Natural.

60.000 people visit Passage Fitness First every week.