We now know more about China Telecom’s recent LED installations. The panels will be integrated into a network operated by Best Tone, a subsidiary of the telecoms operator, which has 75 LED screens, mainly installed on the façades of China Telecom’s office blocks across 51 cities in China.

The network reaches 16 million people per day and attracts essentially local advertisers – the only national brand to advertise on it is the milk products group YILI.

Best Tone has apparently invested 30 million Euros in building the network.