Out of home digital media sales company Digicom has been appointed by Amscreen to sell national advertising on the screens installed in venues operated by MRH, the UK’s largest independent petrol retailer.

Amscreen’s MRH digital signage network is an exclusive 5 year deal which follows Amscreen’s appointment as BP’s exclusive digital signage partner last year.

The MRH win means that Digicom’s forecourt network now delivers a gross audience of over 11.6million consumers every two weeks, in nearly 500 venues. These numbers are set to grow as the screens roll out across the whole of the petrol retailer’s estate.

MRH’s 300 sites operate under the BP, Esso, Jet, Shell, Texaco and Total fuel brands.