China New Media Corporation has entered into a cooperation agreement with Beijing Shidai Lianxin Cultural Propagation Co., Ltd. to cooperate on the nation’s ”Strait Hundred-Screen Information Display Network” project, which entails the installation of around 100 large-size LED screens throughout the core commercial zones, central business districts, airports and surrounding areas of Beijing.

These large-size LED screens will be used primarily for advertising media operations, and the remaining time slots will broadcast cultural information between China and Taiwan for a minimum of 15 years.

James Wang, chief executive officer and chairman of China New Media Corp., commented: “We are very pleased with this cooperation agreement and its strategic meaning for our business expansion to Beijing. This project will allow us to tap into the top-tier national market and dialogue directly with customer headquarters. As the political and cultural center of China, Beijing has extensive market resources and strong advertising demand. Meanwhile, the scope of this project is large enough to catapult the company to be the leader in the outdoor LED media market and bring us widespread brand recognition. We believe the Beijing market opportunity provides operational advantages superior to other cities and provides a more secure, higher rate of return on investment.”