Sony Electronics and CBS yesterday unveiled “The Sony 3D Experience”, a new research center and screening facility which will focus on consumer preferences and perceptions toward 3D programming, as well as how broadcasters and studios can best deliver 3D content for viewing both in and out of the home.

The Sony 3D Experience will be located within the expanded CBS Television City research facility at MGM Grand Hotel & Casino in Las Vegas. The new center is also being supported by RealD, which is providing its 3D filters and eyewear to help complete the 3D experience.