Hanover-based Digital Agency Cybay New Media has won the tender for the design and technical operation of new Volkswagen Showroom TV Network.

The system will be managed by Cybay’s Digital Signage Solution Dingo. The programme will feature a mixture of Volkswagen-related content (marketing and entertainment messages) as well as information (news and weather).

Roll out will begin in selected branches but will eventually be extended to over 300 showrooms.

This represents another win in the automotive sector for Cybay, which already operates a Digital Signage network for Opel car dealers in Germany.