Berlin-based Berliner Fenster GmbH has just won the tender put out by the Munich Public Transport Authority (Münchner Verkehrsgesellschaft), to manage the editorial and advertising content on a digital signage network in the trams and underground carriages in the Bavarian capital.

The first screens will soon be installed and the service will be launched during the second semester of 2010. By 2014 a total of 2,100 screens will be deployed across 100 trams and some 350 underground carriages

According to the German magazine W&V, the Transport Authority will invest €1 million in the technical infrastructure of the network. Berliner Fenster will spend the same amount to run the network. A six-man office will be set up in Munich to produce the content which will have a distinctly local slant, covering city, cultural and general news.

Berliner Fenster already controls a network of 3,500 screens installed in underground carriages in Berlin. This activity is reported to have generated a turnover of €3.1 million in 2009, an increase of 11% over the previous year.