Baby TV, a digital network in prenatal clinics, is expanding into 7 new hospitals. 14 new screens will be installed by the end of Q1, and 15 more hospitals are due to come on board by the end of 2010.

Hastings, Eastbourne, Rugby, Beckenham, Orpington and Coventry hospitals will come onto the network this spring and will bring the network to 271 screens across 113 hospitals. The 20 to 50 inch, landscape screens, will be located in the hospital prenatal waiting rooms where the average dwell time is 78 minutes.

The expanded network will reach in excess of 450,000 pregnant women per year, with a footfall exceeding 4,000,000.