eyemagnet Media LLC, a subsidiary of New Zealand-based DOOH software company eyemagnet, and Snap Fitness, Inc. USA have announced their partnership in a joint venture, to deploy a new digital out-of-home advertising network in all of Snap Fitness’ 1,000+ health clubs in the USA.

The joint venture will be known as SFI Digital Media.

The roll out will begin this month in top DMA locations. The network will be run by eyemagnet’s software solution. Advertising sales will be handled jointly by in-house sales from eyemagnet Media, strategic partnerships and DOOH advertising aggregators.