Dallas-based indoorDIRECT, Inc., owner of the Restaurant Entertainment Network, has announced the results of a Nielsen audience study.

The study shows that approximately 80 percent of diners view the network during their visit, 53 percent of viewers recalled one or more ads on the network and on average 65 percent of viewers recalling an ad were more interested in taking action based on the advertising.

It also found that 45 percent of viewers were more receptive to advertising in restaurants than in movie theatres and 36 percent of viewers were more likely to buy a product or service advertising on the Restaurant Entertainment Network than on television at home.

The study also indicates that approximately 35 percent of the viewers were visiting a retail merchant the same day that they viewed the advertising.