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Platt Retail Institute

USA: Kangaroo to Sell 20,000 More Wireless Devices to the Dolphins for Upcoming NFL Season

15 March 2010 10 h 45 min

GamedayvisiondeKangaroo TV has expanded its partnership with The Miami Dolphins.

Last season, the Dolphins were the first NFL team to rollout some 5,000 hand-held Kangaroo TV wireless devices to their premium ticket holders. Following a positive feedback from the fans, The Miami Dolphins has ordered 20,000 more devices for the upcoming season.

As explained by Dolphins CEO Mike Dee: “This device provides our fans with the best of both worlds – the unparalleled live experience with the benefits of seeing the replays and angles previously reserved for in-home viewing. We are finding that the way fans watch and experience sports is constantly changing, and we want to be on the forefront of bringing technology to the fan experience at Sun Life Stadium.”

The device keeps the fan engaged with call-to-action alerts, multi language game audio, team and player facts, and in Stadium information. It also delivers user selected instant replays, multiple camera feeds and provides live statistics and analysis such as ground plays and rushes.

The 25,000 wireless units will be provided free of charge to approximately 50,000 Dolphins season ticket holders – one device for every two seats. Working with Kangaroo TV, the Dolphins plan to add new features to the device that would include the ability to order food and beverage with in-seat delivery, social networking and possibly even use the device as the game ticket.

The device will be rebranded as Game Day Vision for the 2010 season.

Categories : Content, Hardware, Stadium, United States

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