China: Focus Media Posts $208.8 Million Net Loss
Focus Media Holding Limited has announced its unaudited financial results for the full year ended December 31, 2009.
Total net revenue was $505.0 million, declining 21% from $642.3 million in 2008, “due to unfavorable macro-economic condition and strategic reorganization related to several lines of our businesses”.
The aggregate net revenue for the LCD display network, in-store network and poster frame network was $338.1 million, a decrease of 25% compared to $450.6 million the previous year. The aggregate net revenue for the movie theatre and outdoor traditional billboard network and Internet advertising services was $166.9 million, declining 13% from $191.7 million for full year 2008.
The company recorded a net loss of $208.8 million, compared to a net loss of $770.7 million in 2008.
Jason Jiang, Chairman and CEO of Focus Media said, “After going through a year of restructuring, Focus Media has substantially resolved its past problems and re-entered on to a path of sustainable growth. At the same time, the Chinese advertising market recovery has presented us with very attractive development opportunities. We believe we are well positioned to achieve meaningful cash flow and earnings growth in 2010. Starting in 2010, Focus Media will focus on dedicating our resources to developing networks in lower tier cities for our LCD, Poster frame as well as in-store networks. We believe the investment we are making in lower tier cities will help to lay the foundation of growth for Focus Media over the next three to five years. Separately, we will offer incentives to motivate internet and outdoor billboard management so as to promote sustainable long term development of the respective business segments.”
As of December 31, 2009, Focus Media’s digital signage operations featured 131,006 LCD displays (LCD display network), 35,972 digital frames (poster frame network) and 44,517 other digital displays (in-store network).
Categories : Ad-network, Ad-sales, China, Finances




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