MXN Middle East’s Digital Signage Solution now powers the DOOH Network installed by Les Affichages Pikasso in Beirut’s City Mall.

The network comprises 8 large format LCD screens (provided by Symbicon, see our previous post) strategically located throughout the shopping centre.

The content is a mix of advertisements and various local, community and mall messages.

“We take great pride in the rollout of our Digital Signage Network. It allows us to provide up-to-date, relevant communications and advertising that makes an impact. This positions us as a leading retailer in the use of technology for advertising and communication purposes in Lebanon and the Region,” said Antonio Vincenti, Chairman and CEO of Les Affichages Pikasso sal.