PilotTV (Taipei, Taiwan), Quividi (Paris, France), and DiGital Content Technologies – DGCT, (Singapore) have signed an agreement which will see PilotTV measures the audience of its networks using Quividi’s solution.

PilotTV has already been using Quividi’s audience measurement solution in five FamilyMart stores since May 2009. “We were able to fully test Quividi’s solution and have appreciated its robustness and the rich set of metrics it delivers”, says Mac Ma, PilotTV’ CEO.

The company currently operates more than 3.600 screens in 3 majors Digital Signage networks: in FamilyMart convenience stores, in a worldwide chain of quick service restaurants and in Kaoshiung MRT (a rapid rail transit system). In 2009, the three networks attracted over 78 million viewers each month and hosted advertising from brands such as China Airlines, Coca Cola Taiwan, King Car Co. Ltd, Kimberly Clark Taiwan, Nestle Taiwan Ltd, Morinaga & co Ltd, Taiwan Tobacco & Liquor Corporation.

Quividi’s VidiReports solution will be embedded in PilotTV’s Linux based players in order to measure a significant sample of PilotTV’s screens.

“We’re very pleased to have a leading operator such as PilotTV deploy our solution across its several networks”, says Olivier Duizabo, Quividi’s CEO. “We have had an excellent working relationship with PilotTV since the beginning of project and we look forward to reaching even further in fulfilling the maximum potential of PilotTV’s media channel”.

“This agreement is demonstrating the growing interest for audience measurement in the Asian region”, added Laurent Fabry, the CEO of DiGital Content Technologies that acted as a Quividi Value Added Reseller. With their impressive Digital Signage network and strategy, PilotTV fully understood the need for a relevant demographic analysis of their audience. The garnered data will be used internally, as a part of a permanent quality control process, and it will constitute a proof of viewership for the customers”