USA: Wireless Reports $10.2 Million Net Loss in 2009
Wireless Ronin Technologies, Inc. has announced its financial results for the fourth quarter and full year of 2009.
The company reported revenue of $1.5 million for the fourth quarter of 2009, a 19 percent decrease from $1.9 million in the fourth quarter of 2008. As of December 31, 2009, the company had received purchase orders totaling approximately $1.1 million for which it had not recognized revenue, including a $0.5 million order from Chrysler.
Fourth quarter net loss was $2.2 million compared to a net loss of $6.9 million in the same period in the previous year.
Revenue for Full Year 2009 totaled $5.0 million compared to $7.4 million for 2008. “The 32 percent decline in the company’s revenue was due to certain customers choosing to directly source displays and media-players and lower revenue generated from Chrysler and BBDO Detroit (an advertising agent for Chrysler). The decline was partially offset by a 24 percent increase in sales of the RoninCast software.”
The net loss in 2009 was $10.2 million, compared to $20.7 million in the prior year. “The improvement in the company’s net loss from 2008 to 2009 was primarily the result of the company’s cost saving initiatives which started during the fourth quarter of 2008 and continued to be implemented through the first half of 2009.”
Non-GAAP operating loss totaled $8.3 million, versus a non-GAAP operating loss of $14.6 million in 2008.
Wireless Ronin also provided some updates with regards to its operations during the conference call (transcript by Seeking Alpha): “Our relationship at KFC continues to be very strong. Currently, there are 156 KFC restaurants installed with digital menu boards and promotion. In addition, we currently have line of sight to over 40 new store installations. Earlier this year, we attended the KFC Franchise Show and continue to see a strong response from the franchisee community.
KFC has indicated that their initiative would be to have all corporate stores at approximately 800 locations converted to digital in conjunction with their commitment to have calorie information displayed on all corporate stores by January 2011. We are hopeful that we will continue to see a steady stream of installs from KFC and that the corporate store rollout is solidified.
Our hard work at KFC is starting to pay additional dividends at Yum! With our partner NEC, we have installed our first 10 locations with Taco Bell. These locations are Taco Bell plus KFC combo stores and this earmarks our first work directly with Taco Bell and we are clearly excited to grow this relationship.
We continue to be active with other QSR beyond KFC and Taco Bell and although we are not at liberty to talk about our test initiatives with other QSR clients, we can say that Wireless Ronin has been able to successfully navigate to several large RFPs and we are currently engaged at test with several different restaurant chains. We believe this hard work we have put in during 2009 will yield positive results sometime in 2010.
Our work with the food service industry is also highlighted by our relationship with ARAMARK. ARAMARK’s digital signage initiatives continue to gain momentum. We currently have 23 locations installed with an additional three locations to be installed within the next few weeks.[…]
Thomson Reuters continues to be a highly valued client of Wireless Ronin. We have over 280 InfoPoint locations installed in 42 countries, 14 additional locations, which we install in the next two to four weeks. We are in our third year of the InfoPoint project and although we continue to see a steady (inaudible) new locations in 2009, we hope to see this activity ramp up during 2010.”
Categories : Hardware, Restaurant, Software, United States




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