Cadbury‘s Creme Egg is helping UK count down to Easter, Creme Egg-style, with daily creative changes on Amscreen‘s Forecourt network of digital screens across the country.

The animated campaign, which started on Monday 22nd March and runs on over 620 screens across Amscreen’s forecourt network, shows a queue of Creme Eggs jostling to be the next to be fired from a cannon onto a Cadbury’s purple wall.

As the next-in-line egg flies through the air and splatters onto the wall, the traditional Creme Egg ‘goo’ reveals the number of days left till Easter Day and the ‘end’ of Creme Egg season.

The campaign was booked by PHD through outdoor specialist Posterscope.