TruMedia Technologies has appointed JB&A, a US Channel Management, Solution Provider, Stocking Distributor and Consultant, as an official distributor of TruMedia products in the USA.

“We’re very excited to be working with TruMedia”, said Jeff Burgess, CEO, JB&A “We have evaluated most OOH audience measurement solutions currently available and chose TruMedia for its best‐of‐breed solution.” continued Jeff “The fact that TruMedia is fully compliant with the latest OVAB audience metrics guidelines was also a major contributing factor.”