Antwerp-based agency ThisPlays2, has recently deployed a digital media system in 80 stores in the Game Mania chain – the biggest video game retailer in Belgium and the Netherlands.

Each store has been fitted with between 4 and 6 screens, as well as with sound.

The system uses the YCD|Player from YCD Multimedia for both audio and visual. Every hour, 20 pre-release game trailers are shown, with synchronized audio throughout the store with the volume on the audio baselines being more aggressive for added impact.

Between every two game trailers a recent and demographically targeted music track is played, while the displays show corporate branding and other promotional information.