Realising the power of digital outdoor to captivate your target audiences

Now that digital outdoor is an established medium and with new networks and formats coming on stream all the time, the question on everyone’s lips is: where next for digital out-of-home?

Find the answer at Media Week DOOH Media Summit 2010. On 6th May 2010, outstanding buyers and practitioners from the worlds of brands, suppliers and agencies will provide cutting-edge insights into new and innovative ways of exploiting digital outdoor.

The event will be chaired by Graham Thomas, former deputy chairman of Saatchi & Saatchi UK and Europe who, as head of retail media at Dunnhumby, helped lead the development of Tesco in-store TV.

WHY YOU SHOULD ATTEND

• Discover the latest developments in the UK and Europe, be they formats, environments or creative, brought to life via lively case studies
• Hear about what’s possible – the emergent digital innovations such as integration of screens with mobile and social media
• Learn about the latest buying and pricing trends in digital out-of-home
• Get proof of digital signage’s impact on consumers, via the latest audience research
• Engage with an expert panel debating the future agenda for all sides of this vibrant sector.

WHO SHOULD COME

• Client marketing directors and brand managers interested in putting their brands on a digital platform out-of-home in a compelling and cost effective way
• Media agency planners and buyers who need to hear about the latest digital out-of-home innovations and research
• Above-the-line and digital agency creatives keen to learn what clients really think of digital out-of-home and how far the creative boundaries are being pushed
• Media owners in the outdoor sector.

Speakers include : Bill Wilson - operations director, the Outdoor Advertising Association, Charlie Newbery – marketing manager, The Sunday Times, Danny Gonzalez – marketing manager, Virgin Trains, Dirk Hülsermann – president, OVAB Europe, Ivan Clark – consultant and panel chair, James Davies - Hyperspace director, Posterscope, Steve Parker – managing director of MediaVest, Tom Goddard – executive chairman, Digicom, Wayne Brown - deputy managing director, glue London, Yasmina Siadatan – business development manager, Amscreen Healthcare.

With this exciting line up of client speakers and topics, the Media Week DOOH Media Summit 2010 will be the place to be for everyone involved in outdoor advertising. But places at this event are limited.

View full agendas, speakers, and register to attend