82% of DOOH companies in Germany, Austria and Switzerland are expecting a positive development for the industry within the next 6 months.

OVAB Europe’s DBCI Index (DooH Business Climate Index) in the GAS region has risen up to 48 points (+10 points since the last index). On a scale of -100 (all answers negative) up to +100 (all answers positive) the index currently stands in the upper middle level.

“The mood among the industry and market players in digital out-of-home-media is particularly positive in Germany”, confirms Dirk Hülsermann, President of OVAB Europe.