Nielsen is now including advertising expenditure in Neo Advertising Italy’s digital signage estate in its AdEx index. The network includes the 19,000 screens of Media Wold Live and Saturn Live [fr], as well as the 38 screens in the Autogrill network.

This is not the first DOOH advertising proposition covered by Nielsen Italy – it already measures activity on the Telesia digital signage network (deployed in the underground in Rome and Milan and in several airports in the country).