Cisco’s digital signage technology is helping to power the new marquee at the NASDAQ MarketSite in the heart of New York’s Times Square.

Nasdaq is using Cisco’s Digital Media Players, the Cisco Digital Signs hardware platform, to manage and distribute high-definition and on-demand video, motion graphics and other dynamic digital content to this highly visible digital sign located above the entrance to NASDAQ’s MarketSite.

In the coming months, NASDAQ plans a phased expansion of Cisco Digital Signs technology across various NASDAQ sites, including 1 Liberty Plaza in downtown New York.