Zoom Media has acquired the assets of Sports Display (SDI), a California-based company that places local advertising in a network of thousands of venues across Canada and the United States.

“The acquisition of Sports Display immediately provides Zoom with one of the top local sales organizations in Canada“ said Andy Querin, President of Zoom Media Canada.  “This local sales organization, combined with Zoom’s existing local and national sales teams will allow us to bring additional local advertising partners and revenue to our growing digital venue portfolio.”

Sports Display’s local field force, consisting of over 100 sales executives, currently sells advertising into a network of traditional, static displays in over 3,000 venues across over 100 CMAs in Canada and the United States.   Over the past year, SDI built out over 150 digital venues as they began converting from more traditional, static formats to digital displays. The acquisition now gives SDI’s sales organization access to Zoom’s 2,000 digital venues across North America.

“In the out of home industry, local advertising can account for as much as 70% of revenue,” said Zoom CEO François de Gaspé Beaubien.   “The addition of the Sports Display team to Zoom is a perfect complement.  We plan on investing in and growing our local sales organization quickly to meet the needs of local advertisers as well as our venue partners.  Local sales will also enable us to build out deeper coverage into our 150 existing DMAs, plus add even more markets, giving national advertisers unprecedented reach and terrific national coverage for their buys.”

This is Zoom’s sixth acquisition in the past 18 months.