Kotipizza, Finland’s largest pizza chain, is investing € 1.5 million (SEK 15 million) to replace traditional menu boards and posters with digital media.

Contract has been awarded to Zeta Display Finland, which will roll out digital displays in the chain’s 200 restaurants and build up a solution “which will produce and distribute up-to-the minute information to every single outlet”.

”This makes it easy for us to adapt offers to the time of day or even for a complete season. In addition we can present current campaign messages and news,” explains Timo Jalo, who is the Managing Director of the Kotipizza Marketing Co-operative.