The Imperative Group, a UK-based independent digital out-of-home development agency has expanded to include five new associates in North America and Europe.

Joining from North America are:

. Stephen Randall joins in the USA as Social Media, Mobile Technology and Product Strategist. Stephen is Founder and CEO of LocaModa Inc, Founder and EVP of Symbian Ltd, President Psion Software PLC, Technology Advisor to European Parliament and British Design Award Winner.

. Alex Ostrowski joins as Digital Out-of-Home Solutions Architect. Formerly, Alex was Director of Business Development and Senior Systems Engineer for Premier Retail Networks (PRN) / Thomson SA.

Joining in EMEA are:

. Bertrand Le Ficher joins in France as Digital Media and Content Strategist. Formerly, Bertrand was Executive Director of the Out Of Home Media Division of the Thomson Group, Head of Premier Retail Networks (PRN) in Europe and has extensive senior level broadcast experience.

. Ralph Ahern joins in the UK as Digital Out-of-Home Media Development Specialist. Previously Ralph was Senior Account Manager at Viacom Outdoor, Head of Concessions at Titan Outdoor and Commercial Director at Digicom.

. Bryan Crotaz joins in the UK as Digital Signage Solutions Architect and Product Strategist. Bryan was formerly Inspired Signage Research & Development Director for AMX.

Chris Heap, Managing Director of the Imperative Group commented, “Our team have senior level experience in developing class leading projects in a number of specialist media fields. They can rightly claim to have made significant contributions to successful media programmes and building businesses in their fields of excellence. Not only do they add significant value to the overall capability of the group, but also to our scope of operations in the UK and North America for the benefit of our international customers.”