Out-of-Home media operator, EYE, has introduced its first Large Format digital displays into its Landscape Digital network (located in premier shopping centres nationally).

The new sites are four times larger than the existing digital sites.

Additional displays are scheduled for roll out and integration into the network throughout 2010.

The Large Format Landscape Digital displays are the first project of a $3.5 million investment across EYE to roll out a substantial upgrade of its existing network, which will see all units increase in size using “the latest LCD ultra thin framed screen technology” (see our previous post).