USA: RMG Networks Signs Sales Agreement With Delta Air Lines, Doubles In-Flight Entertainment Audience
30 April 2010 11 h 15 min1 Comment
RMG Networks has secured a multi-year advertising sales agreement with Delta Air Lines for select in-flight video network placements, on-board promotions and airport lounge media properties.
The partnership doubles the scale of RMG’s In-Flight Entertainment Network audience, making it the largest in the United States. It now reaches more than 10 million viewers every month on a fleet of 840 aircraft equipped with 110,000 video screens, including 100 percent of the installed seatback Video-on-Demand screens in the U.S.
The new partnership extends RMG’s media offerings beyond the screen as well, including in-flight product sampling and promotions, as well as experiential and one-to-one marketing opportunities within fifty airport lounge locations.
Categories : Ad-network, Ad-sales, Airplane, United States
[...] offre dans les cafés en s’associant avec le New-York Times, étendu son réseau dans les avions via un partenariat avec Delta Airlines, et fait son entrée dans les taxis, universités, et, récemment, casinos via un accord de taille [...]