Digital Signage Expo’s 2010 First Quarter Business Barometer has just been released.

Key results are:

- 97% of all survey participants continue to be positive about the future of
the DS industry.

- DOOH business projections for revenues in Q2 are anticipated to be higher.

- While the average spend may be smaller, end-user companies report that
more dollars are being committed to new or upgraded installations.

- Hottest industry growth categories for the next twelve months include:
Retail, Healthcare, Restaurant, Transportation, Education, Corporate Campus,
and Public Spaces.

- Close to a third of Ad Agency participants indicated that Q1 advertising
spending was up over Q4.

- While over two-thirds of that same group forecast an even higher spend in
Q2.

- Top DOOH Network categories that Ad Agencies are investing in include:
Retail, Restaurant, Transportation, Entertainment, Healthcare, Hospitality
and Stadium/Arena.

Click here for more.