JCDecaux SA has been awarded the advertising franchise contracts with BAA, the world’s leading airport operator for Heathrow, Heathrow Express, Aberdeen, Edinburgh and Glasgow airports. The contracts were awarded following a competitive tender for a potential 8-year term.

Jeremy Male, JCDecaux CEO UK & Northern Europe said, “We are delighted to
have been awarded these key advertising contracts and look forward to building upon our established partnership with BAA. Our successful bid focused on the expansion of digital and the development of new technology that will further enhance passenger interaction with the advertising.”

JCDecaux currently operates advertising concessions in 163 airports worldwide (including London, New York, Paris, Los Angeles, Dallas, Shanghai and Beijing), providing advertisers with a potential audience of 1.1 billion passengers a year.