rVue Holdings, Inc. has secured over $1 million in a round of financing funded by institutional investors. Simultaneously, rVue Holdings was quoted on the OTCBB exchange trading under the symbol “RVUE”.

The financing will support expanded deployment of rVue’s DOOH booking platform, Ad Exchange.

Ad Exchange, now counts 49 networks or operators and an estimated 180,000 screens, billboards or kiosks, which, says the company, represents an estimated 20% of the DOOH industry in the United States.