UK/US: i-design Signs First US Contract with ATM operator, Cardtronics, Inc
28 May 2010 9 h 01 min1 Comment
i-design has signed a major contract with Cardtronics, Inc, the US-based ATM network operator, which manages approximately 33,700 ATMs globally.
It is i-design’s first agreement with a US-based ATM network operator.
Under the terms of the contract, i-design has secured exclusive rights to sell advertising space on behalf of Cardtronics and is deploying its third party advertising solution, atmAd. The agreement covers approximately 3,000 ATMs, circa 2,200 of which are located at retail sites in the US, with the balance located in the UK and managed by Cardtronics’ UK subsidiary, Bank Machine. The contract provides a revenue share agreement on all third party advertising secured for the ATMs.
The majority of the ATMs are expected to be available for third party advertising this summer following the completion of the installation of atmAd.
With this win, i-design’s estate of ATMs available for third party advertisers will now reach approximately 8,600 in total.
Categories : Ad-network, Ad-sales, ATM, Software, United Kingdom, United States
[...] new contract follows the announcement issued on 27 May 2010, which reported that i-design had secured its first agreement in the USA, with Cardtronics, Inc, the world’s largest non-bank owner of [...]