JCDecaux SA has renewed its advertising contract with Santiago Metro in Chile for a 7 year period. JCDecaux has been the exclusive holder of the advertising concession for the metro system since 2001.

This new agreement covers approximately 20,000 m² of backlit advertising space with 445 scrolling MUPI Citylight panels and 750 backlit 6m² billboards that will be further enhanced by a range of innovative systems: station domination initiatives, train branding operations and digital and interactive furniture.

The partnership comes as Santiago Metro embarks upon a modernisation and extension programme. By the end of 2010, the Metro system will comprise 108 stations on five lines, serving an estimated 634.5 million passengers per year, representing a daily average of 1.7 million passengers.