Subscribe Newsletter

Platt Retail Institute

USA: RMG Networks Doubles Fitness Club TV Audience

14 June 2010 20 h 48 min

RMGNetworksRMG Networks (RMG) announced today that Nielsen Media Research’s ongoing study of  RMG’s Fitness Entertainment Network reported nearly 18 million ad exposures for a typical campaign in March 2010.  These viewership levels almost double the Q4 2009 averages which were included in Nielsen’s inaugural “Fourth Screen Report” published earlier this year.

This audience growth is the result of RMG’s expanded relationships with the LA Fitness and Lifetime Fitness chains, and an aggressive deployment strategy into over 270 new venues through Q1 2010. Additionally, the company will soon begin deployment into over 150 Powerhouse Gym locations as part of a recent agreement.

RMG plans to have 1000 club locations deployed by the end of 2010.

Categories : Ad-network, Ad-sales, Fitness, United States

Tags :

Leave a Reply