CBS Outdoor has launched its first-ever high-definition video platform poster, the Video Two-Sheet, as part of HBO’s True Blood campaign at the Times Square subway station.

HBO will be showing commuters a preview of the new season of True Blood using an ultra-thin 10-inch LCD screen, with audio, embedded into traditional two-sheet posters.

CBS Outdoor worked with Engagement Media and Standout Graphics to create this new digital media format.