Neo Advertising, which won a five-year contract to operate digital signage networks at Geneva Airport at the beginning of the year, has planned the launch for mid-September. The announcement was made by Florian Maas, the new Sales & Marketing Director of the Neo Media Group during the PRI Conferences at Digital Signage Expo.

There will be three networks:

- Airport Shopping Live, in the shopping area, will feature sixteen 46” vertical screens showing only advertising. Advertisers targeted: luxury brands.

- Airport Welcome Live, installed in the arrival zone, will use three pairs of 55” screens. One screen of each pair will show only advertising whilst the second will show information and entertainment. This network will target local advertisers.

- Airport Boarding Live, deployed in the departure lounges, will comprise of ten pairs of 55” screens. These will function in the same way as the pairing of screens in the arrival area – one screen will show only advertising, the other only content. Target: national advertisers