Out-of-Home mall media specialist, EYE, has partnered with Ace Marketing & Promotions to launch a Mobile Proximity Marketing Network across EYE’s digital Eyelite units. With the system, advertisers can now reach on-the-go shoppers via their mobile devices, by delivering rich media content via Wi-Fi or Bluetooth within EYE malls.

"Mobile Proximity Marketing gives EYE the opportunity to make our advertisements interactive and offer clients reporting about the engagement rates of consumers with their ads," said Eye Shop Sr. Vice President, Jeff Gunderman. "True ROI reporting will enhance the value of advertising in the mall space. It is a fantastic complement to the existing advertising medium."

The product is available via EYE’s digital mall network in New York, New Jersey, California, Colorado and Arizona. The technology will also be installed in all digital units at the new Santa Monica Place, reopening in August 2010.

EYE also plans to incorporate it in additional malls across the country.

We have had great success with this technology with a wide range of past clients such as Macy’s," added Dean Julia, Ace CEO. "Collectively, the 10 malls in this initial rollout represent approximately 10 million consumer visits per month. That gives us a tremendous opportunity to deliver relevant adverting content. As we continue to roll out in additional malls throughout EYE’s portfolio, we feel this partnership can create a national advertising network that can rival any other advertising medium available."