The new digital signage installation in Berlin’s Friedrichstrasse underground station, supplied by Wall, will be inaugurated in July.

In total, 14 Digital City Light Posters (portrait format screens – 0,81m x 1,44m) are fitted in the corridors, 12 Digital City Light Board (large landscape format screens – 2,4m x 1,8m) are fitted on the platforms as well as two bluespot interactive terminals.

The D-CLPs will show advertising exclusively (maximum of 6 advertisers per day), while the D-LBs will show 20% information content, with the rest of the loop being reserved for commercial messages.

The first advertiser on the network will be the chip giant Intel, with its corporate campaign “Wir machen morgen möglich” (“We Make the Future Possible”)