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Platt Retail Institute

USA: Cemusa and Show+Tell Launch New Digital Signage Network in NYC

1 July 2010 6 h 24 min

showandtellogoShow+Tell has designed a new digital signage network for OOH company CEMUSA, which will be rolled out in newly designed bus stops and newsstands in New York City.

Show+Tell will manage the installations for CEMUSA’s initial rollout of eight newsstands, design content for CEMUSA and its advertisers, and will provide technical and marketing support services on an on-going basis.

CEMUSA has also selected Display Devices and WireSpring as its hardware and software partners for the project.  Display Devices Inc. will be fabricating Samsung day-light readable LCD screens in a two-by-two matrix of landscape-oriented 65" screens and one portrait 70" LCD for each newsstand.  WireSpring’s enterprise FireCast software will be utilized for playback and scheduling of content to the screens.

The 70" portrait screens will also include touch screen capability for users to interact with information on-screen in the future.

Categories : Ad-network, Ad-sales, Consultancy, Content, Hardware, Integrator, News-stand, Outdoor, Outdoor furniture, Software, United States

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