Germany: Wall Launches 100% Digital Station and Announces Aggressive Digital Strategy for Coming Months
9 July 2010 10 h 17 min2 Comments
Wall inaugurated its digital signage installation at Berlin’s “U-6 Friedrichstrasse” underground station yesterday. As previously announced, this station is now fitted exclusively with digital formats: 14 Digital City Light Posters (screens in portrait format – 0.81m x 1.44m) have been installed in the corridors, 12 Digital City Light Boards (large screens – 2.4m x 1.8m – in landscape format) and 2 bluespot interactive totems have been placed on the platforms.
This deployment marks the beginning of a major digital offensive by the agency, which will include:
- the launch of an outdoor digital network, installed in both private and public spaces, by the end of the year. Wall intends to have nationwide coverage during 2011.
- the extension of its Berlin underground digital network in 2011. Stations such as “Zoologischer Garten” and “Alexanderplatz”, which have some of the densest traffic, will be targeted.
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Categories : Ad-network, Ad-sales, Germany, Underground
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