UK: Screen Digest Predicts 20% Increase in DOOH Advertising in 2010
9 July 2010 11 h 13 min1 Comment
Media research company Screen Digest is predicting a 20% increase in advertising investment in DOOH in the UK for 2010.
Despite the difficulties of last year, DOOH advertising increased by 10% in 2009 according to the OAA (compared to growth of +57% in 2008 and of +42% in 2007). The year was “saved” by a strong increase (+30%) in Q4 2009, which appears to be continuing.
In the UK, DOOH now represents almost 10% of all out of home advertising.
Categories : Study, United Kingdom
[...] Industry experts predict double digit increase in UK DOOH revenues in 2010; outdoor advertising agency Kinetic expects revenues to grow to around £82m, an increase of 12% on 2009, while media research company Screen Digest is predicting a 20% growth. [...]