Russian integrator Adissy will deploy a DOOH network in the Rigla pharmacy chain.

Ten test sites have already been equipped. The rest of the chain – which counts a total of 578 pharmacies in 25 regions – will soon follow.

Each site will be fitted with between two and eight screens (from 24” to 42”) as well as an AOpen player running a Broadsign software solution.

This is Broadsign’s first project in Russia.