According to Nielsen’s Fourth Screen Network Audience Report for Q1 2010, health club networks drew 25% more monthly video exposures among adults 18+ compared to the fourth quarter of 2009. The increase was consistent across other key demographics, including among males and females age 18-34 and 18-49.

Overall, the place-based video networks included in both quarterly reports earned 11% more gross monthly exposures among adults 18+ in the first three months of 2010, on average, compared to the results posted in the Q4 2009 report. Movie Theaters remain the largest sector represented in the report, with 65.6 million total gross video ad exposures among adults 18+ in the first quarter, a 6% increase over Q4 2009.

The Q1 2010 report also includes for the first time data on Best Buy’s video network, making it the first retailer-owned network to be included in the report. The network accounted for 24 million gross video exposures per month in the first quarter.