Real Digital Media (RDM), provider of the NEOCAST SaaS platform for managing digital signage networks, and rVue, a demand-side platform for DOOH media planning and buying, have announced the open integration between the two platforms.

“Current and future network operators using NEOCAST are now able to benefit from the automated delivery of location-specific details about their networks required by ad agencies and advertisers seeking to make informed media buys through rVue. At the same time, rVue can now provide campaign playout and compliance data to agencies through its direct feed from NEOCAST” states the press release.

rVue has recently raised $1M to support the deployment of its DOOH booking platform.